Global adhesives
brand Araldite® has renewed
its business partnership arrangements with South Staffordshire College for 2013
with two exciting new projects.
IT students at the College’s campuses at Lichfield,
Tamworth and Cannock will be working throughout the spring and summer on a
viral game based around the bonding capability of Araldite adhesives while the Business
courses will be devising and carrying out some consumer market research.
Jean-Luc Pieau is Araldite’s Marketing Manager for
DIY Adhesives at the company’s offices in Basel, Switzerland. “Our decision to continue the sponsorship of
South Staffordshire College has been taken on sound commercial grounds. Last year we were able to get valuable
feedback about our products from an age group which is important to our future
and, as an added bonus, we enjoyed a significant amount of press attention
working with the College’s engineering and media students.”
Rebecca Gater, Assistant Head of Faculty, ICT
& Business at South Staffordshire College, will be acting as guide and
mentor for the students. “We will be
devising a project brief for the viral game on Araldite, detailing how we will
create a buzz around the products bonding strength.
For the marketing research project we will
concentrate on the 15 – 25 age group and the programme is likely to involve
some field work, doing attitude and awareness research, plus some focus groups
to delve further into consumers’ knowledge and usage of adhesives.”
South Staffordshire College’s Director of
Commercial Services, Michelle Dowse, says the partnership with Araldite is an
example of the College’s commitment to help its students to be work-ready when
they graduate.
“Working closely with businesses, both local and
global, enables us to provide students with exciting projects to work on, while
also teaching them about working to deadlines, working as part of a team,
achieving objectives and project management.
It combines learning with practical experience and that is a powerful element
on any student’s CV.”
Araldite adhesives are brand leaders in most
European countries, with the UK as a major market for its products. With product range extensions planned for
2013 the timing of the projects with South Staffordshire College is ideal and
both parties expect to repeat the success of the 2012 collaboration.
